Yellow Pages Publishers

Yellow Pages Publishers have a unique business advantage with their local sales force and trusted brand. But publishers cannot afford to stay still while innovative new web-based companies extend their advertising reach.

Call Genie's Enhanced Voice Directory (EVD) provides a new channel for distributing local and National advertising content. As wireline and wireless carriers, independent Directory Assistance providers and new voice portals add local category search to their product offerings, it is imperative for the Yellow Pages publisher to ensure that their content is included in this attractive new consumer medium.

Call Genie provides two innovative solutions to meet the needs of Yellow Pages publishers:

• Managed Voice Category Search service
• Advertising Distribution service

Managed Voice Category Search service

With a Managed Voice Category search service, Call Genie works with the publisher to establish a vanity number through which callers can search the Yellow Pages by voice, funding advertisers in the category and location of their choice.

Call Genie works with the publisher to define the unique branding and business rules, making it a truly differentiated service. Call Genie undertakes all technical aspects, including communications set-up, hosting, data management, audio ad preparation and operator fallback where desired.

Just send listings - we do the rest.

Advertising Distribution service

To maximise the reach of advertisements, the publisher must distribute voice-enabled content to as many outlets as possible: traditional 411/118 Directory Assistance, Free DA providers and the emerging voice information portals.

Through our extensive arrangements with companies that provide these outlets, Call Genie can assist the publisher in maximising distribution and advertiser value.

Just send listings - we do the rest.

Advertiser Pricing Plans

EVD™ is designed to support a range of pricing plans, meeting the needs of sophisticated National advertisers and conservative small / medium enterprises.

The EVD™ Ad Engine can support traditional subscription plans, where voice search advertising may be bundled with print and Internet. EVD™ also supports more advanced pay-for-performance plans based on content presentation, SMS/MMS delivery or connect-through, including capped, throttled and bid-based plans. The real-time Ad Engine API gives the publisher full control over deciding Ad Priority at time of call, while presenting compelling, prefessionally created voice ad content.

Summary

Faced with growing competition within the print business, and faced with aggressive and innovative advertising outlets in the Internet world, Yellow Pages publishers have a unique competitive advantage in the emerging local search market that cannot be discarded.

Call Genie provides a unique product and associated services that let the Yellow Pages publisher bring new value while fully exploiting their natural advantage with their local sales force and loyal customer base.